New Logo and Uniform potentially in 2016/17

[ZBBM]

The discussion of fonts is really interestizzzzzzzzzzzzzzzzzzzzzzz.

TypeFACES, not fonts!  OMG U shd DYYYYYY of embarASSment.  8)

 

[ZBBM]

Dear NHL,

Please never let there be a week between games again.

Hey.  Are you taking shots at us.

 

[ZBBM]

Well, what I was taught is that kerning is when the spacing between two letters "intrudes" on one another's "space", as when you tuck an l/c "o" under the u/c "T" in "Toronto."  But that could be too narrow of a take.

Anyway, I see your point about the treatment of "Toronto" but what I am seeing is that there is more space between the T O at the beginning and end of "Toronto" than the between the  O R O N O.  I like that, actually.  I am not seeing inconsistent spacing between O R O N O but admittedly I am looking at a pretty small image of the logo.

Maybe the point here is that typography is very personal.  Also that it's a challenge to do team logos because you are, by modern convention, pretty much stuck with sans serif faces.

EDIT: Jeez, reading through the rest of this thread I didn't know there were some typographic folks on here.  Cool.  I have done some book design but I'm definitely no pro.  I'm probably more busta-ish in terms of being drawn to specific faces rather than bullfrog-ish on letterforms -- but letterforms are the meat of the field.

If anyone wants to go deep, get Bringhurst's The Elements of Typographic Style.  That guy is almost insanely into it.  The book itself is gorgeous.

Your definition of kerning is correct. Kerning is with respect to individual pairs of letters (your I O example is a good one) and tracking/letterspacing is amongst all the letters.

Serifs are on their way back! There's some gorgeous slab serifs coming out now too. I know it's a sin to use free fonts (because they're usually awful,) but I've been using Bitter in combination with Stone Sans II and it's working great.

I've been meaning to get that book for awhile. One of my favourites is Ellen Lupton's Thinking With Type. She's got most of the content on her website (http://www.thinkingwithtype.com/). A great, practical, resource is Matthew Butterick's Practical Typography. It's really interesting because it's an experiment into an online book.

I've heard of Lupton, I'll have to get that.  And thanks for the ref to Butterick.

I love books on typography.

EDIT: and yes, free fonts can be good.  I got a nice handwriting one for a brochure I did for my wife's biz, it worked perfectly for the vibe she was trying to convey.

 

[ZBBM]

God, now I'm all excited!!!  Wish the Leafs could make me feel this way.

 

[WhatIfGodWasALeaf]

This thread gave me narcolepsy.

 

[Bullfrog]

I think I'm starting to get an idea of what other people feel when they read my posts.

Depends, are you feeling both anger and boredom?

 

[Kin]

I think I'm starting to get an idea of what other people feel when they read my posts.

Depends, are you feeling both anger and boredom?

If I could punch a typeface right now, I would.

 

[Bullfrog]

It's not completely cut-and-dried, but I generally agree. I actually use a sans serif for my body text. I use Stone Sans II. It has humanist characteristics that make it readable.

Some are okay, but I've dealt with insistence on using Arial. Or Calibri. Ugh.

:'(

That's rough.

 

[GhostofPotvin29]

Dear NHL,

Please never let there be a week between games again.

Hey.  Are you taking shots at us.

No way, I would never do such a thing.  I'm finding this discussion very interesting.

 

[ZBBM]

I think I'm starting to get an idea of what other people feel when they read my posts.

Depends, are you feeling both anger and boredom?

If I could punch a typeface right now, I would.

Please do.  I suggest Comic Sans.

 

[ZBBM]

Dear NHL,

Please never let there be a week between games again.

Hey.  Are you taking shots at us.

No way, I would never do such a thing.  I'm finding this discussion very interesting.

That's amazing.  I just posted back to Nik and after hitting send looked up to see ...  well done sir.

 

[herman]

I prefer logos without words where possible; I believe the Toronto Maple Leaf brand has more than enough cachet to pull off just a Leaf logo, sans text.

 

[bustaheims]

How dare you disrespect our typeface discussion with your remarks?

 

[ZBBM]

How dare you disrespect our typeface discussion with your remarks?

Really ? we're trying to have a threesome here, people.  If you want to continue to post, feel free, but if you do, be advised that you are nothing but a typographic voyeur.

Wait a minute ... when it comes to typography, we're all voyeurs.  In fact, it's the name of the game.

 

[herman]

I held off the actual disrespectful remarks ;D Typography is a pretty incendiary topic.

 

[herman]

An enterprising fellow on reddit mocked this up earlier:

It does look sparse with the current logo, which is why I think it'll be one of the old fancy leafs.

I still love the collar and laces.

 

[Bullfrog]

How dare you disrespect our typeface discussion with your remarks?

True story: I just read an article on Matthew Carter, the creator of Georgia (and Verdana).

Yes. I know that's sad.

 

[Bullfrog]

An enterprising fellow on reddit mocked this up earlier:
...

It does look sparse with the current logo, which is why I think it'll be one of the old fancy leafs.

I still love the collar and laces.

It's not so bad. A bit sparse.

May I suggest a drop shadow?
<runs>

 

[bustaheims]

May I suggest a drop shadow?
<runs>

Boo! Hiss! Boo!

 

[Bullfrog]

I think I'm starting to get an idea of what other people feel when they read my posts.

Depends, are you feeling both anger and boredom?

If I could punch a typeface right now, I would.

May I suggest Impact?

Which we all know is just a knock-off of Helvetica Inserat, am I right?