BrownRolo said:
I don't know. I think the Leafs crest is too simple. The other original 6 teams have at least some kind of creativity combined with simplicity, but the blue maple leaf with Toronto Maple Leafs written across it just seems to easy.
Personally, I just said "outside of the Maple Leafs" because I think as a fan of the team I'm not going to be objective about it.
That said, I tend to agree with CF when he says that the best/most effective logos tend to be simple and straight forward. Look at Coca-Cola, Ford or Kellogs. Just the name of the company in fancy script but instantly recognizable. Look at your more valuable sports teams, the Yankees with just a N and a Y and the Cowboys with just a star.
And I think you're overlooking what's so effective about the Leafs logo. The 64-67 Leaf logo, that had been on the alternate jersey is more "creative" and artistic but ultimately I think it's less effective than the current one. The modern Leaf looks more like the one on the Canadian flag and that leads to easy association. Leaf-Canada-Hockey. It's all there, a national identity and allegiance to a sport, all in one simple symbol.
